Key Accountabilities
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Deliverables
1. Voice of Customer & Insight Governance
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Ensure structured feedback capture across Contact Centre and Social Media channels
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Maintain NPS surveys across key customer journeys including onboarding and servicing
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Lead root-cause analysis of NPS and complaint data
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Track and monitor corrective actions linked to service and sales improvements
2. Brand Alignment & Lifecycle Education
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Develop lifecycle-aligned education themes supporting onboarding, premium management, servicing, and claims
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Align Sales, Marketing, and CX messaging to eliminate expectation gaps
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Oversee launch of integrated educational content across digital channels
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Optimise content using engagement metrics and customer feedback
3. Communication & Retention Management
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Establish and deploy targeted retention triggers and proactive communication workflows
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Refine predictive indicators and message performance based on outcomes
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Scale proactive retention initiatives into a repeatable CX capability
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Monitor lapse reduction impact and embed learning into operational processes
4. Governance & Cross-functional Alignment
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Facilitate quarterly Customer Strategy reviews at management level
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Define and enforce ownership across Sales, Operations, Marketing, and CX
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Ensure customer insights inform continuous process improvement and management actions
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Embed CX metrics into executive performance dashboards
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Job Requirements
Qualifications
Bachelor's degree in Business Administration, Communications, Marketing or related field
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Experience
3+ years in a marketing, brand management or customer experience role
Job - specific Competencies
Communication skills
1.1 Communicate clearly and confidently
1.2 Develop effective presentations and concisely present/communicate a complete and accurate picture of the current situation
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Self-management
2.1 Work effectively under pressure and proactively manage stress levels
2.2 Maintain a positive outlook, effectively handle criticism and learn from it
2.2 Manage own time effectively
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Business Acumen
3.1 Understand business drivers and align the brand and customer experience with operational goals
3.2 Advise leadership with a clear understanding of commercial impact
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Change Agility & Problem Solving
4.1 Respond quickly and effectively to new challenges and changing priorities
4.2 Find practical solutions to close customer experience gaps
